YouTube growth

YouTube algorithm

Definition

The recommendation system that decides which videos to show, primarily driven by click-through rate and watch time.

The YouTube algorithm is the recommendation system behind Search, Suggested and Browse. It is not one thing — it is a set of models predicting what each viewer will click and keep watching.

In practice two signals dominate: click-through rate (your packaging earns the click) and watch time / retention (the video keeps the promise). Optimize those and the algorithm does the distribution. Chasing it any other way is wasted effort.

Put it into practice

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