Call to action (CTA)
Definition
A direct prompt telling the viewer what to do next — subscribe, watch another video, click a link or buy.
A call to action (CTA) tells the viewer the single next step you want: subscribe, watch the next video, join a list, or buy. Videos without a clear CTA leave growth on the table.
The strongest CTAs are specific and singular — one ask, at a natural moment (often after the payoff, not before it). On a faceless channel, an end screen pointing to the next video boosts session watch time, which the algorithm rewards.