Localization
Definition
Adapting a video for another language and market — translating the script, voiceover, captions and on-screen text.
Localization adapts a video for another language and market. True localization is more than subtitles: it translates the script naturally, re-voices it with a native-sounding AI voice, re-times the captions, and translates on-screen text and metadata.
It is often the highest-ROI move in video, because one winning script can seed channels in several languages. See multilingual localization.