Content repurposing
Definition
Turning one piece of content into many — e.g. one long video into a week of vertical clips and posts across platforms.
Content repurposing turns one "pillar" asset into many derivatives: a long video becomes eight to ten vertical Shorts, a captioned highlight, an SRT transcript and a localized version.
It is how solo creators appear to be "everywhere" without making more content. Multi-aspect-ratio export and clip detection make it mechanical. See the repurposing workflow.